The Disadvantages of Using Facebook Among Students Essay Example for Free

The Disadvantages of Using Facebook Among Students Essay A very good morning to Miss Shirly and my fellow friends. Today, I, Shaatmi Batumalai, will be delivering a speech titled ‘The disadvantages of using the Facebook among students’. As we all know, today’s world is full of modern technologies, especially in the field of communication. No one can deny the efficiency of these tools, such as Twitter, Skype, Friendster, and so many more. Unfortunately, if wrongly used, these brilliant inventions can also bring disadvantages for its young users. Hence, let me bring your attention again towards the title of my speech, ‘The disadvantages of using the Facebook among students’. First and foremost I would like to enlighten on the issue of Facebook’s bad influences on students results. Students who are addicted to Facebook tend to lose their concentration on their studies. This is mainly caused by the students’ uncontrolled time spent being on-line. They become too wrapped up with their activities, and fail to complete their school tasks, and finally fail to cope up with their studies. Next, students are unaware of the company they keep through their accounts. They are fascinated by the activity of chatting with strangers who might appear attractive or interesting. They don’t even realize that, sometimes this may even cause serious problems such as arguments or even gang fights which can damage a student’s peaceful life. Last but not least, students may also face health problems with excessive Facebook usage. This makes them to not to have enough sleep. So when they go to school the next morning, they just sleep on their desks and make their teachers to be angry with them. Besides, students may also experience short-sightedness with too much of Facebook. Based on my opinion, the Facebook is like an addictive drug for its users. It is quite challenging to stay away from the exciting life but as matured students we must try to concentrate on our studies. As a conclusion, it is up to the individual to choose the right ways of using these technologies for their own benefits. With this, I end my speech. Thank you for listening.

Employability in Health and Social Care

Employability in Health and Social Care Introduction Employability refers to a person’s capacity for gaining and preserving employment. For individuals, employability depends on the knowledge, skills and abilities they possesses, in addition to the way they present those assets to employers Employability skills are in general needed to get most jobs specially in health and social care that can take employers to the top level. The report will outline a range of occupations within health and social care. The report will demonstrate research skills in researching careers; will also outline a typical hierarchy within health and social care. Finally the report will explain the importance of hierarchy in terms of the roles and responsabilities. (NHS 2014) Range of Occupations in Health and Social Care and Careers HealthCare is the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental deficiencies in human beings, (Benbassart and Taragin, 1998). Social care in England is defined as the provision of social work, personal care, protection or social support services to children or adults in need or at risk, or adults with needs arising from illness, disability old age or poverty. Brotherton and Parker (2011).The health and social care Act (2012) sets out specific obligations for the health system and its relationship to work together. This act clearly states that it gives a duty to NHS, England, clinical commissioning groups and health and wellbeing boards to make it easier for health and social services to work together. Health can be provided in different settings example: Care homes patients homes, offices, clinics, hospitals community health centres and specialists hospitals (Smith, 2000). There are a variety of different occupations within the health and social care that gives opportunity to embrace career. Those entire careers have a code of practice and ethics, and they are accountable to themselves, to the patients and the actions they take. Healthcare professionals provides benefits and welfare service, they are: Doctors, nurses, occupational therapist, dietician, radiographers, speech and language therapist, prosthetics, paramedics, Social care workers are: Social worker, and nursing auxiliary, who works closely with people supporting them with their social lives outcomes. Demonstration Skills in Researching Careers Doctors and GP they are professional accountable for (HPC and GMC), (Doh 2009). Doctors observe, identify and provide treatment to patients who have been referred to the hospital by GPs and other health professionals. They apply medical knowledge and skills to the diagnosis, prevention and management of disease. Doctors they work in hospitals, outpatient clinics, public sector, (National Health Service), and the private sector. Treating patients, they refer them to a wide range of other healthcare professionals including nurses, radiographers, pharmacists and physiotherapists. They work also within a number of specialities examples: Anaesthetic, emergency medicine, general surgery, general medicine and gynaecology. (NHS 2014) Nurses and midwives are professionally accountable to the Nurse and Midwifery Council (NMC) and the Dental Nurse to General Dental Council (GDC). A dental nurse helps the dentist with clients in his care in all aspects; for example getting the appropriate tools ready, mixing materials and safeguarding patient wellbeing. Dental nurses also organises dentist notation for records and ensure the medical record is kept securely under Data Protection Act 1998. Dental nurse maintain the hygiene standards by cleaning the surgery and disinfects all the instruments (Health and Safety at Work Act 1974).In general practice, sometimes the dental nurse may help with reception work making appointments, taking payments, dealing with paperwork and meeting and reassuring patients. Dental nurses can work in general practice, hospitals or the community dental services and can also train as a dental nurse in the armed forces. (NHS 2014) Social workers support people with social aspects. Social work involves pleasing clients, families and friends. Social workers work closely with other organisations for example: the police, local authority (departments), schools and the probation service. Social workers specialise in adult or childrens services. They work with people with mental health problems or learning difficulties in residential care, working with offenders (supervising them in the community and assist them to find a job), supporting people with HIV/AIDS and older people at home helping with their health, housing or benefits. They also provide assistance and advice to children and young people to keep families together, working in childrens homes, managing adoption and foster care processes, providing support to younger people leaving care or who are at risk or in trouble with the lawand helping children who have problems at school or are facing difficulties derived by illness in the family. Social worker can wo rk in a range of organizations, local authorities, independent organizations, charities, NHSin hospitals, mental health trusts and other communities settings. A nursing auxiliary is a health care assistant that’s works alongside fully qualified healthcare practitioners, would assist with providing patient care, helping to look after their comfort and well-being. They can work in hospitals or community. There are supporting people in need. Nursing auxiliary there are involved in delivering programmes for the patient, in assisting with the client comfort levels. They can take temperatures, respirations, and others statistic like blood pressure, they maintain accurate and brief patient records, helping patient to move around, changing and clean dressings Typical Hierarchy within Health and Social Care A hierarchy is an organization structure in layers where each person has clear roles and responsabilities. The hierarchy of authority in health social care it is also important to sustain success. The hierarchy grows with the strength of a experienced managerial staff, and employers look to management to provide career progress. The structure offers key advantages, such as specific divisions of labour and clear lines of reporting and accountability, this means that authority, or power, is delegated downward in the organization, and that lower- levels individuals have less authority than higher-levels whose scope of responsibility is much greater. For example, a vice president of Patient Care Service in hospital may be in charge of several different functional areas, such as nursing, diagnostic imaging services, and laboratory services; in contrast, a director of Medical Records a lower-level position has responsibility only for the function of patient medical records. Furthermore, a supervisor within the Environmental Services department may have responsibility for only a small housekeeping staff, whose work is crucial, but confined to a defined area of the organization. The size and complexity of the specific health services organization will dictate the particular structure. For example, larger organizations such as a large community hospitals, hospital systems, and academic medical canters will likely have deep vertical structures reflecting varying levels of administrative control for the organization. This structure is necessary due to the large choice of services provided and the corresponding vast set of administrative and support services that are needed to assist the delivery of clinical services. Other characteristics associated with this functional structure include a strict chain of command and line of reporting, which ensures that communication and assignment and evaluation of tasks are carried out in a linear command and control (Thompson,2007a).A career in nursingcould start at band 2 as a clinical support worker rising to nurse consultant at a band 8.As a qualified nurse, would progress start a career at band 5. Examples of other roles, with typical Agenda for Change pay bands include: health visitor (band 6), nurse team leader (band 6), nurse advanced (band 7), a modern matron (band 8a), nurse consultant (band 8a-c). The Allied Health Professional diagram below demonstrates the level of bands with NSH. There are several strategies used by managers to create and maintain excellent performances. These include formal methods such as offering training programs, assisting with leadership, providing continuing education, especially, for clinical and technical fields, and providing job enrichment. . . http://www.skillsforhealth.org.uk/career-framework/?sec=cf Importance of Roles and Responsibilities of Hierarchy Hierarchy is very important in health and social care in terms of roles and responsabilities, to sustain success, because designed to benefit the company and the employers of maintaining managerial integrity. Accountability is one of the fundamental issues to sustain success achieving goals (Barr and Dowding 2012). Those at the top of the hierarchy have more authority than those lower down. The organizational structure is designed to deliver its business, assign work task, monitoring and review of individual performance and to ensure excellent delivery of service. The role is fulfilled sensitively and skilfully by the managers, it can create a strong sense of security and a feeling that there is a reliable safety net if things should start to go wrong. The senior manager in the care home is all health care environment, be it a traditional setting, a home health facility or even hospice care, and have a hierarchy of health care professionals. Hierarchy roles involve leading, controlli ng and organising other various functions within the health care system. The role and responsibility of the hierarchy is to ensure that tasks are being done exactly and correctly and priorities workload within the team. The Hierarchy has responsibilities to encourage staff to perform well as management team will be accountable if anything goes wrong. Tasks are carried out in the best way possible to achieve goals and that appropriate resources inclining financial and human resources, are adequate to support the organization. There are other role involve example recruitment and development of staff, acquisition of technology, services additions, and allocation and spending of financial resources. (Boblitzand Thompson, 2005). Managers are responsibly to ensure the patient receives the most appropriate firmly and effective services possible and assesses achievement of performance target that are desirable for the hierarchy. Conclusion In conclusion health and social care gives the opportunities to embrace different careers doing to the extent of occupations. With Allied Professional when starts with band 1 there are opportunities that take employers to the top level and employees can became example: Nurses or social workers, because the training employers provides can take to a high education. Employers can provide employees with training and a good employability skill. References Bach,S. and Grant, A.(2009) Communicating and Interpersonal Skills for Nurses.(Transforming Nursing Practice) Exeter: Learning Matters. Barr,J. and Dowding ,L.(2012) Leadership in Health Care 2nd edn SAGE Publication Benbassat, J., Taragin, M. (1998). What is adequate health care and how can quality of care be improved? International Journal of Health Care Quality Assurance, 11(2), 58-64. Brotherton, G.and Parker, S. (2011) Your Foundation in Health and Social Care. London: Sage Publications Career Frameworks, (2014) .Career Framework Interactive Resource Administration, business support and management of health services. Available from: http://www.skillsforhealth.org.uk/career-framework/?sec=cfid=3 [Accessed 29/11/2014] Department of Health Professions (2009) Confidentiality NHS Code of Practice London, DOH Health and Safety Executive (1974) Health and Safety in the Workplace Act 1974 www.hse.gov.uk accessed 31/10/14 Magee, J.C., and Galinsky, A.D. (2008).Academy of Management 104 (4), 590-609 NMC (2004) Code of Professional Conduct Standards for Conduct Performance and Ethics. London, Nursing Midwifery Council. NMC. (2009) The Code: Standards of Conduct, Nursing and Midwifery Council Tilley, S and Watson R. (2004), Accountability in nursing and midwifery 2nd ed. Blackwell Publishing Oxford Prospect, (2014).Social worker: Job description | Prospects.ac.uk. Available from: http://www.prospects.ac.uk/social_worker_job_description.htm [Accessed 29/11/2014] Ronay, R., Greenaway, K.,Anicich, E,M., and Galinsky,A. D. (2012). Seeking Structure in Social Organization: 106 (4), 509-609. Smith, J. (2000) Health Management Information Systems: Library of Congress: Open University Press: Buckingham Sullivan, E, and Decker, P. (2005) Effective Leadership and Management in Nursing; 8th edn Pearson/Prentice Hall Taylor,G. and Thornton ,C.(1995) Managing People Directory of Social Change :Radius works. London. NHS Careers (2014). Available from: http://www.nhscareers.nhs.uk/ [Accessed 31/10/2014] Health and Social Care Act 2012. Available from: http://www.legislation.gov.uk/ukpga/2012/7/enacted [Accessed 29/11/2014] NHS, (2014).Careers in the allied health professions -. Available from: http://www.nhscareers.nhs.uk/explore-by-career/allied-health-professions/careers-in-the-allied-health-professions/ [Accessed 31/10/2014] NHS, (2014).Social worker Available from: http://www.nhscareers.nhs.uk/explore-by-career/wider-healthcare-team/careers-in-the-wider-healthcare-team/clinical-support-staff/social-worker/ [Accessed 29/11/2014]

Essay on African-American American Nightmare in Song of Solomon

American Dream or African-American American Nightmare       The Declaration of Independence was written so Americans could achieve this dream, but the African slave was never intended to be a part of this American Dream. To the African-American, there were and still are many restrictions that go along with the American Dream.    In Toni Morrison's novel, Song of Solomon, Macon Dead craved for the American Dream. He was in denial and believed that he could be just as successful as the white man. Macon desired to own everything, including people. Macon tells Milkman the following:    Let me tell you right now the one important thing you'll ever need to know: Own things. And let things you own own things. Then you'll own yourself and other people too (Morrison 55).    Macon must have suffered from a memory loss because when his father acquired a house and land, he was blown five feet in the air. Was striving for the American Dream really worth dying for?    Striving for the American Dream ruined Macon's relationship with his family and his community. This is a perfect example of The Dream becoming the American Dream gone wrong or the American Nightmare. Macon lost his family while gaining property and "things."    Milkman's dream, on the other hand, was to become a man on his own terms not on his father's terms. He obtains his dream by finding his heritage and learning about his ancestors. Unfortunately, obtaining his dream ends in the ultimate dream, which is death.    Morrison's use of magic realism keeps the reader guessing what is real and what is imaginary. Milkman often had dreams or nightmares as a child:    He had had dreams as a child, dreams every child had of the w... ...ll African-Americans ever obtain the American Dream? They still hope for it or it would not be a recurring theme in black literature. By making white Americans aware of black history and black plight, maybe one day African-Americans will be considered "true equals" in white society.    Works Cited and Consulted Hughes, Langston. "Dream Deferred". Literature, Reading Fiction, Poetry, Drama & the Essay. 4th Edition, Published by McGraw Hill, 1998. Jefferson, Thomas. The Declaration of Independence. 1776. The Norton Anthology of American Literature, 4th ed. v.1,ed. Nina Baym et al (NY: Norton, 1994), 729. King, Jr., Martin Luther. "I Have a Dream." A Testament of Hope: The Essential Writings of Martin Luther King Jr., Ed. J. M. Washington. Harper & Row, 1986. 217, 219. Morrison, Toni. Song of Solomon. New York: The Penguin Group, 1977.      

Sir John A. Macdonald Essay -- Canadian History

Sir John A. Macdonald Sir John A. Macdonald was born in Glasgow, Scotland, on January 10, 1815. His fathers name was Hugh Macdonald and his mothers name was Helen Shaw. His father had migrated to Glasgow from the town of Dornach. His father was a very pleasant and easy going guy and he alwasys wanted to make everyhting better but he usually made things worst. He was a man that had lots of friends, he would talk a lot and drink too. His mother came from Spey Vally. His mother was a very smart girl, she was like the opposite of his father. His mother and father got married on 1811, and after 8 years they had 5 children, the eldest child died and after John was the eldest. In Glasgow his fathers business wansn't doing that good and he thought that if they would move to upper Canada they would have a better life there. So finally in 1820 they sailed to upper Canada. They arrived at Kingston in mid July, and John was only five years old. When he arrived his thought about Scotland just disapeard. The M acdonald family decided to stay in Kingston. Sir John A. only went to school untill 1829, when he was only 15. His parents couldn't afford to send him to University. He says that if had went to University he wouldn't have went into politics. When he turned 15 Sir John A. articled to a Kingston lawyer, George Mackenzie, so he was learining Law. In 1832 Mackenzie opened a branch office where he put Macdonald in charge of it. Later on he had taken over another law practice i...

Neurological Effects of Fos B Gene on Behavior of Mice Essay -- Biolog

The purpose of this study is to gain an understanding of the fos B gene and it's neurological effects on the behavior of mice through the analysis of "A Defect in Nurturing in Mice Lacking the Immediate Early Gene fos B" appearing in the July 26 issue of Cell. Through various chemical and behavioral tests it is found that fos B mothers demonstrate an inability to nurture their young. It was shown that the lack of expression of the fos B gene in certain areas of the brain was the probable cause of the lack of the nurturing response in the mutant mice. Background Immediate Early Genes (IEGs) When the central nervous system of an organism receives a stimulus, such as light, visual images, odors, etc., programs of gene expression are initiated. This expression of genes can start within minutes of receipt of the stimulus, and last for many hours in certain parts of the brain. The very first genes to be expressed are called the Immediate Early Genes. These genes can be transcribed almost immediately without the formation of new proteins. fos B: A Member of the fos Family The fos B gene belongs to a group of genes known as the fos family. The fos family has four members: c-fos, fos B, fra-1, and fra-2. The members of the fos family work in conjunction with a group called the Jun family. The protein that is produced as a result of fos gene expression can be dimerized with Jun prodeits utilizing a leucine zipper domain. This unit then binds to a certain region of DNA. The fos family of genes are expressed during a variety of adaptive neural responses. It has been found that fos related proteins are activated in areas of the nervous system that are needed for nurturing behavior. Creating a fos B lacking Population In or... ...e results of these tests point to a defect in a region of the brain that is specific for nuturing. So, areas of the brain were fos B was expressed were analyzed. It was seen that the fos B gene was expressed in the preoptic area of the hypothalamus and in the main and accessory olfactory bulbs, as well as the pyriform cortex. All of these areas have been shown, in previous studies, to be related to the nuturing response. As a result, the lack of expression of the fos B gene is directly related to the lack of nuturing behavior in mutants, probably due to a lack of gene expression in one, or more of these areas. Bibliography 1. Brown, J.R., Ye, H., Bronson, R. T., Dikkes, P., Greenberg, M. E. "A Defect in Nurturing in Mice Lacking the Immediate Early Gene fosB." Cell 86 (1996): 297 - 309. 2. Cohen, John. "Does Nature Drive Nurture?" Science 273 (1996): 577

A Review of Fonterra Group’s Strategy and Business Model

Fonterra was formed in the October 2001 merger of the New Zealand Dairy Group (NZDG), Kiwi Cooperative Dairies, and the New Zealand Dairy Board (NZDB). It has become the world’s leading exporter of dairy products, responsible for over a third of international dairy trade. The Group is co-operatively owned by over 10,500 dairy farmers whose products make their way to customers in approximately 140 countries. Fonterra aims for global dairy leadership and its purpose is to sell their farmer shareholders’ milk (Fonterra Co-operative Group, 2011). Analysis of the Dairy Industry using Porter’s Five Forces Porter's first force describes the threat of potential entrants. Barriers to entry and economies of scale are significant for new entrants. However, New Zealand’s deregulated market structure and relatively low cost might attract entrants as a base of export oriented supply and processing. The threat of new entrant is medium (Vallyon, 2003). Porter's second force is bargaining power of buyers. The New Zealand dairy industry exports 95% of the country’s dairy production. Continued consolidation of food manufacturing and retailers has the effect of reducing overall numbers of buyers in the industry and increasing their purchasing power (Vallyon, 2003). Faced with the fact that buyers face few switching costs, it is fair to say that buyers have high bargaining power in the industry. Porter's next force is bargaining power of suppliers. The dairy industry is a seller’s market with global demand exceeding supply. This opens up opportunities for other uprising overseas markets to the industry with suppliers from India, China and Brazil. Fonterra supplies are secured through the co-operatives structure and a significant threat exists if Fonterra fail to make competitive milk payouts to its farmer shareholders (Vallyon, 2003). It is clear that Fonterra suppliers have some bargaining power in the industry. Porter's fourth industry force is the threat of substitute products. Dairy milk is a unique natural product without any artificial substitutes. However there is development of alternatives including soya milks and non-dairy milks such as goat, buffalo and sheep. Danone, Unilever and Coca-cola have also made significant acquisitions or partnerships with organic milk producers. Although a dairy product, organic milk can be considered as a parallel value chain as it requires different knowledge and techniques at each stage of the process (Vallyon, 2003). In this sense, the force is low to medium. Porter’s final force is the intensity of competitive rivalry. As a global leading dairy exporter, Fonterra faces increasing threats as global competitors become aware of its size and influence in the industry. Continued consolidation of industry could see competing dairy resources being merged into larger, more efficient competitors. In the evolution of trade liberalisation, competitors may respond through increasing global growth strategies (Vallyon, 2003). Hence this force is high. Fonterra’s Strategies Fonterra’s business model is a farmer-owned co-operative, widely spread around the vertically integrated New Zealand Dairy Industry. At Fonterra, the goal is to build a business that pays the farmer shareholders the maximum sustainable price for their milk and that maximises profits from the capital invested in the Co-operative (Fonterra Co-operative Group, 2010). To achieve this, Fonterra has three key strategies in becoming the company that is the source of natural dairy nutrition to the world. Firstly they intend to deliver sustainable co-operative performance. With its scale and reach of operations, Fonterra creates enormous logistics complexities. However, when it comes to processing, recent projects like Drier 4 at Edendale (ED4) in Southland are said to be the most efficient milk powder unit in the world. Likewise, in order to optimise the supply chain at home so to deliver product to their customers as efficiently as possible, Fonterra expanded a key cool and dry store logistics hub that has taken more than 50,000 truck movements off local roads and has largely eliminated the need for contracted storage around the Waikato (Fonterra Co-operative Group, 2010). This is working alongside with the enhanced use of rails to move products around the country. Then elsewhere, the Group has also taken its development online with the launch of globalDairyTrade (gDT), an internet-based auction platform through which sellers offer to sell commodity dairy products (Q&As: globalDairyTrade Information Portal, 2011). In 2010 gDT has sold 359,000 metric tonnes on the platform (Fonterra Co-operative Group, 2010). Fonterra’s second strategic goal is to build trusted brands in chosen markets. Fonterra has a strategy to strengthen their positions in key regional markets where ownership of the supply chain gives a degree of competitive advantage (Fonterra Co-operative Group, 2010). The focus has been on high growth markets within Asia/Africa/Middle East (Asia/AME) and Latin America, and the existing strong market franchises in ANZ. Anlene provides a great insight to Fonterra’s brand strategy at work. Created in Asia in 1991 to support bone health, Anlene is now the clear number one high-calcium milk brand across Asia. Priced at 30-50% above regular milks, Anlene is a trusted premium brand in the Asia market, which has an expanding middle class that is caring more about healthy nutrition for the whole family (Fonterra Co-operative Group, 2010). Additionally, Fonterra has continually restructured their investment portfolio to ensure they can capitalise on the most promising market opportunities. To support its expansion in Africa and the Middle East, they have purchased the remaining 51 per cent stake in Saudi New Zealand Milk Products (SNZMP), a dairy manufacturing facility in Saudi Arabia, has secured manufacturing capacity to support growth plans in the Middle East. Currently packing Anchor and Anlene milk powders and producing processed cheese, SNZMP supplies 20 countries in the region (Fonterra Co-operative Group, 2010). The third strategy Fonterra have adopted is to grow lasting customer partnership with the world’s leading food and nutritional companies. The company looks to improve their ability to source and add value to dairy supply so to strengthen their position as the supplier of choice from around the world. In order to achieve it, they have focused on developing customer partnerships in premium ingredients and in foodservice solutions. Premium ingredients are products that are more advanced than standard dairy ingredients. Examples are nutritional bases for infant formula and growing-up milk powders (Fonterra Co-operative Group, 2010). Fonterra is already the preferred supplier of all five of the world’s largest infant formula companies with stronger demand from their customers to partner them. Key customers have strong growth ambitions and they are looking to Fonterra as a preferred source of high-quality paediatric nutrition products. A premium ingredients category with exciting prospects is pharmaceutical lactose, with Fonterra a world leader in lactose excipients through their joint venture with RoyalFrieslandCampina which develops, produces and markets high quality lactose used in the pharmaceutical, nutrition and food industries (Fonterra Co-operative Group, 2010).

Google vs bing

Google and Bing are competing to be the most used and talked about search engine on the Internet. To hold this title means a great deal of wealth generated from a successful search engine. The more traffic a search engine generates, the more money It can produce In the forms of endorsements and advertisements. In reality, competition Is good for both companies as it forces both to continually make improvements and strive to develop the best possible product for the public.This competition is one of the driving forces of our free market economy oday. The company's history of Google has been around since the early 90's. It was created and started as a search engine by two grad students at Stanford who major in computer science and the company has grown extremely large since its first days in Susan WoJcicki's garage in Menlo Park. Today, Google controls the search engine landscape. A shared market survey carried out by Search Engine Land in March of 2012 found that Google controlled abo ut 66. 4 percent of the market.Never the less, this Is a enormous percentage and Google has used its success to take hance Into many different fields away from purely Just Its search engine. Some of these may Include: videos, social media, mapping, and even creating Its own operating system. As one of the biggest technology companies on the planet, Microsoft is no foreigner to adjusting to new trends in technology. Raiseing the majority of its success and resources with the uses Windows operation system, Microsoft decided to make its own search engines that have unfolded over the years.Its current version of a search engine website is Bing. This site is a revised version f Live Search which itself came from Windows Live Search and trails all the way back to MSN search, Bing was launched in 2009, and at first it focuses on having an interactive interface with focus on searches, maps, videos, and other interactive media. Considering that this search engine Is new to the search engine world, It Is gaining prompt momentum. According to the same market share survey from Search Engine Land from March 201 2, Bing currently controls 15. percent of the search engine market. Now and days both companies now find themselves In a battle for ho can make the latest development in the battle to control the online market. Though Google owns a much higher percent of the market, Bing is gaining momentum and is now Google's greatest competition. For the two companies that own these search engines, there are billions of dollars of resources at both the company's fingertips for improvement, research, and development of their products.The two companies have both attempted to make use of the social media in their continuing struggle for power, and their results are on a different path. Google has tried to start its own social media site. Google plus has linked up to Google and the company has embraced a multitude of features so the two sites can run and mesh together effectively. Mic rosoft went on to Join with an outside social media site. Bing has an exclusive relationship with the social media giant Facebook. The reality of this different strategy favors Bing because the popularity of Facebook Is far bigger than Google plus.As a result of this, Bing will likely continue to grow in popularity Decause 0T I users. Another area of competition that has affected the operation of the companies is the actual power of the search engines they are promoting. Google's search algorithm gave revolution to the search engine world. It has been the driving force to the company's success. By Bing adopting the same search algorithm has to face an opponent with, most likely the best programming in the business. To compete the search engine, Bing launched an advertisement campaign that used the classic â€Å"taste test† strategy.The idea of this campaign was for users to blindly use the two websites ( like in the commercials) for a search and then choose which engine produ ced a better result. Unfortunately for Bing, this strategy backfired. Though they xpected to see more users prefer their search engine, the power of the Google algorithm won the battle. According to the International Business Times, Google â€Å"came out ahead in both cases, winning 3:2 in the first test and 4:1 in the second,† A final area that the two search engines compete is their marketing gimmick.Google is an oddity among companies. It has not put much of resources into its marketing. The news got around mostly by word of mouth. Bing, on the other hand, faces a different situation. As a new, emerging search engine, it will not likely gain the popularity Google has by simply word of mouth. One strategy Bing can use is to market the differences between the two companies. They can market their social media band instead of Just claiming to be a better search engine. Competition is one of the best parts about businesses in todays free market economy.It makes companies consta ntly improve their products. The battle is currently wrenching between Google and Bing is another example of this fact. Both these companies are trying to make their websites constantly better than the others. The use of creative improvements to the companies has provided for continuous beneficial growth of both companies. By breaking into social media, user interfacing, videos, maps, and more, the companies are providing the public with two easy and convenient options for their search engine needs.I believe in the future we will see a shift in the strategies from the current for both companies. Google will probably back off the social media push it has made and focus more on being a knowledge based search engine that is quick, easy, and reliable. Bing will take the route of expanding its social media connections and try to show that it is a more than a user-friendly system that is great for searching within these specific domains.